POLITICAL COMMUNICATION AND TRADITIONAL MEDIA – AN INSEPARABLE CONNECTION

Mass media have completely changed the way politicians and voters communicate. Communication within political parties, membership activism, party discipline respect for hierarchy become less important, because play a central role in dissemination of information, education, also process persuading masses to do certain things. According Zoran Slavujević (2009), contemporary politics is actually an organized phenomenon that planned implemented through cooperation with media. In this paper, author elaborates on relationship between communication traditional media, showing its historical development, but concepts inseparable connection. The press, radio television were created at different periods time, each these rules set new standards. Although many theorists predicted end their predecessors appearance them adapted circumstances survived day. Recognizing power mass subjects accepted concept based standards by